Halo 3 campaign10/6/2023 ![]() ![]() Bungie produced trailers and video documentaries to promote the game, partnering with firms such as Digital Domain and Weta Workshop. Microsoft, the game's publisher, planned a five-pronged marketing strategy to maximize sales and to appeal to casual and hard-core gamers. The first-person shooter video game Halo 3 was the focus of an extensive marketing campaign which began with the game's developer, Bungie, announcing the game via a trailer at the Electronic Entertainment Expo in May 2006. ![]() ![]() Halo 3 's release was celebrated by more than 10,000 launch parties around the world, like this one at the NASDAQ building in New York City.
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